Conformity-social influence

• conformity (basic)

  fitting in with others (the majority)
• conformity

  A change in a person's behaviour or opinions as a result of real or imagined pressure from others in line with the groups behaviour or opinions.
• 3 types of conformity

  Internalisation, identification, compliance
• internalisation


  when a person genuinely accepts a groups norms. person privately and publicly changes opinions. It is a permanent change.
• identification


  something about the group we admire. Goes along with the group but may not agree with everything privately.
• compliance


  'going along with others' in public but privately not changing opinions of behaviour. The behaviour will end as soon as group pressure stops.
• two process theory

  informational social influence; normative social influence
• informational social influence


  'who has the better information?' If you are not sure, you may assume the group knows best and that you were wrong. This is a cognitive process.
• when does ISI happen?

  in new situations

  where there is ambiguity

  crisis situations

  when there is an expert in the group
• Normative social influence

  'fitting in.' This is an emotional process.
• When does NSI happen?

  with strangers - we don't want them to reject us.with friends - we want their approval.in stressful situations when we need social support.