Cards (7)

  • +
    A lot of data can be collected from large numbers of people quickly and cheaply compared to an interview as they require no specialist training.
  • +
    Fewer investigator effects
  • +
    Ppts are more likely to answer honestly.
  • -
    Lowered validity- due to leading questions
  • -
    Social desirability bias
  • -
    The sample is biased because only motivated people fill in questionnaires.
  • -
    Participants may misunderstand questions without a researcher to explain.