Black Beauty is Beauty csp

• What is the focus of the Sephora advert "Black Beauty is Beauty"?

  Media language and representation
• Why is the advert relevant for AQA A-level media studies?

  It appears as a set product for exams
• What does the split screen in the advert represent?

  Binary opposites of past versus present
• Who invented the hairbrush mentioned in the advert?

  Lydia Newman
• What slang terms are mentioned in the advert related to Black culture?

  Cut creases and beat faces
• How does the advert address the representation of black hair in media?

  It highlights underrepresentation and westernization
• What specific black hair terms are mentioned in the advert?

  Baby hairs and laid edges
• What emotional tone does the image of a mother doing her child's hair convey?

  Warmth and appreciation
• How do the smiling and dancing people in the advert challenge stereotypes?

  They present positive images of black communities
• What does the scene of a woman making her own shea butter represent?

  Black women creating their own beauty products
• What beauty trends are mentioned as having roots in black history?

  Acrylic nails and glitter extensions
• What does the phrase "the Styles we can't wait to post" imply in the advert?

  Reflects the influence of social media on beauty
• How does the editing in the advert emphasize cultural appropriation?

  It contrasts a white woman and black drag queens
• What does the diversity in the video represent?

  Inclusivity across various demographics
• What message does the advert convey about makeup enjoyment?

  Everyone can enjoy and appreciate makeup
• What does the capitalized word "Black" signify in the advert?

  Black power and importance
• How is the Sephora advert unconventional compared to typical ads?

  Focuses on message rather than products
• What relatable images are used in the advert?

  People in homes and hair salons
• Where was the advert primarily targeted when it was made?

  American audience
• What is search engine bias as mentioned in the advert context?

  Biased search results for black beauty
• What did Sephora's research reveal about beauty brands?

  Only 3% were black-owned
• What was the purpose of the hashtag #BlackBeauty?

  To manipulate search engine results
• Who directed the Sephora advert?

  Garrett Bradley
• Why was a black female crew chosen for the advert's production?

  To ensure inclusive and positive representations
• What are the key themes represented in the Sephora advert?

  • Media language and representation
  • Black culture and history
  • Inclusivity and diversity
  • Cultural appropriation
  • Empowerment of black beauty
• What are the implications of the advert for the beauty industry?

  • Highlights underrepresentation of black beauty
  • Encourages creation of products for diverse needs
  • Promotes awareness of cultural contributions
  • Challenges negative stereotypes in media