21st century Britain

• what are the socio-cultural factors in the 21st Century?

  • law and order
  • amateur and professionalism
  • gender
  • availability of time
  • availability of money
  • transport
  • globalization of sport
  • media coverage
  • freedom of movement for performers
• society in 21st Century

  • class system less pronounced
  • social mobility means that class isn't decided from birth
  • sport specific legislation to cover sport legal issues
  • sports is not a multimillion £ business
  • technology is growing
  • increase in women participation
• gender in the 21st Century

  • issues such as discrimination and sexism are increasingly challenged particularly using role models in the media
  • increase participation for women
  • some sports have equal wages but most don't
  • professional contracts and wider roles take by females
  • gendering of sports is still common
• education in the 21st Century

  • compulsory until 18 years old
  • 2hrs of PE is a requirement in all schools
  • Inter school sports opportunity increased
  • PE/sport qualifications have increased e.g. GCSE, Alevel, Degree
  • Fee paying schools still have wider sports opportunities
• availability of time in the 21st Century

  • lots of workplaces have more flexible working hours
  • technological advancements free up peoples time
  • increased leisure time, increases participation
• social class in the 21st Century

  • social mobility can be achieved through sports
  • social class divisions are less defined
  • more fluidity for people to move up and down classes
  • some sports still affected by access
  • broad spread of classes are now professional
• law and order in the 21st Century

  • sport specific legislation
  • sports has a high profile and plays in front of millions
  • Court for Arbitration for sports (CAS) is created in 1984 which is an international body to settle disputes related to sports
  • increased legal actions on violence in sports e.g. banning orders for hooliganism in spectators
• availability of money in the 21st Century

  • global recession has affected the amount of disposable income people have
  • less money being spent on sport means less participation
  • decreased amount of people spectating
• transport in the 21st Century

  • public transport is widely available
  • most households now own a car
  • increased participation as it increased accessibility to sport
  • increased spectatorism as people can travel widely
• globalization in the 21st Century

  • creation of sports into a worldwide business
  • required worldwide media coverage and freedom of movement of performers and spectators
  • greater exposure of people to sport
• Freedom of Movement

  • athletes can work abroad
  • athletes can train abroad
  • allows teams to tour
  • spectators can travel abroad and watch fixtures
  • allows regular international fixtures
  • can increase the fan base of a team internationally
• positive of media coverage

  • increases commercialization
  • more money is available
  • increases participation
  • sports can be viewed anywhere
  • increases standard of play because it allows professionalism
  • players can earn high salaries
  • increased spectatorism
  • increase in grass root participation
  • creates role models
• negatives of media coverage

  • media demands control of sports
  • can cause deviant behavior
  • loss of privacy for performers
  • media highlight errors/ issues
  • biased
  • negative role models
  • alters timings of fixtures
  • technology can slow game down
  • negative sponsors