Moscovici

• Procedure:

  The study involved 172 participants (female and American).- Unrepresentative
• In groups of 6, ppts were asked to estimate the colour of 36 slides.
• All of the slides were blue, but of differing brightness/intensity.
• Only 4 of the ppts were real (didn't know what the study was about), the other two ppts were confederates.
• 4 ppts were the majority.

  2 confederates the minority.
• There were two conditions; consistent and inconsistent.
• In the consistent condition, the two confederates stated that the slides were green on every occasion.
• In the inconsistent condition, the two confederates stated that the slides were green on 24 trials and blue on 12 trials.
• 24/36---- 2/3

  12/26-----1/3
• Findings:

  It was found that in the consistent condition, 8.4% of the ppts agreed with the confederates and stated that all of the slides were green.
• In the inconsistent condition, only 1.3% of the ppts agreed with the confederates.
• Overall, 32% of the ppts stated that a slide was green on at least one occasion.
• Conclusion:

  This shows that CONSISTENCY is an important factor in influencing a majority.