Other processes

• Normative Social Influence(Conformity):
• Provide information about what other people are doing
• Social Change is encouraged by making people think that is what everyone else does.
• People change their behaviour to fit what everyone else is doing.
• Obedience( gradual commitment):
• Once you have agreed to one order, you feel obliged to continue following the orders
• E.g. Given one shock, may as well keep going.
• "Foot-in the-door technique.