MartinandHalverson (1983)- found one week later children were better able to recall gender-consistent pictures than gender inconsistent ones.
Contradictory evidence
Theory assumes you should be able to change children’s behaviours by changing their beliefs/stereotypes.
Supporting evidence
Martin and Little (1990)- found that children under age of 4, who showed no sign of gender stability or constancy, demonstrated strong gender stereotyped behaviours and attitudes.
Other explanations
Social learning theory
Practical application
Opportunities to challenge gender stereotypes e.g. advertising ban
However, point for practical applications
Research shows that even when children are exposed to counter-stereotypes, they may not always perceive or remember them accurately (Robins, 2009, Cann & Newbern, 1984)
