External Environment

• What is one key demographic factor mentioned?

  Ageing population
• What is another key demographic factor mentioned?

  Fewer then rising young
• What is the third key demographic factor mentioned?

  Cyclical ‘bulges’
• What are social trends?

  • Ideas and activities deemed important by society
  • Can vary widely
  • Often address social injustices or flaws
  • Reflect patterns of demand or supply
• What is an immediate demand pattern mentioned?

  24/7 demand for take away
• How does healthy eating impact Domino's operations?

  Pizza is perceived as unhealthy
• What is a social factor affecting leisure time?

  Increased spending on leisure activities
• What are the ethical considerations for McDonald's?

  • Ethical treatment of staff
  • Sourcing of ingredients in supply chain
  • Advertising standards and practices
• What does sustainability aim to avoid?

  Depletion of natural resources
• What are some environmental considerations for McDonald's?

  Packaging and delivery methods
• What technology is mentioned in relation to McDonald's operations?

  Point of sale systems and apps
• What are the impacts of the digital revolution on CGP?

  • Introduction of at-home entertainment
  • Online ticket booking convenience
  • Improved cinema technology enhances experience
• How does online ticket booking improve customer service?

  Reduces queues and offers seat choices
• What is a benefit of improved cinema technology?

  Enhanced experience for customers
• How does the digital revolution affect convenience?

  It provides cheaper at-home entertainment