-road test the procedure and check the investigation runs smoothly
The benefits of a pilot study
-identifies any potential issues
-modifications can be made to the design procedure saving time and money in the long run
What is a single blind procedure
any information that might create expectations isn't reviewed until the end of the study to control for the confounding effects of demand characteristics
Ethical issues with single blind procedures
Participants not told aim of study so no informed consent and deception
Double blind procedure
Neither the participants or researcher who conducts the survey is aware of the aims of the investigation so the researchers expectations can't influence participant behaviour
Why are control groups used
For comparison, if the change in behaviour of the experimental group is significantly greater then that of the control group the researcher can conclude that cause of this effect was the IV