Extended Marketing Mix (7P's)

• What is the traditional marketing mix commonly described by?

  The classic four Ps of marketing
• What does the marketing mix aim to do?

  Meet the needs and expectations of customers
• What are the classic four Ps of marketing?

  Product, Price, Place, Promotion
• What does 'Product' refer to in the marketing mix?

  The actual service or product purchased
• How is 'Price' determined in the marketing mix?

  By how much customers pay for it
• What does 'Place' refer to in the marketing mix?

  Where the product is found and distributed
• What is the role of 'Promotion' in the marketing mix?

  How businesses attract customers to buy
• What are the three additional Ps in the extended marketing mix?

  People, Process, Physical Environment
• Why are 'People' important in the service industry?


  They deliver the service and interact with customers
• What does 'Process' refer to in the extended marketing mix?

  The systems that deliver products or services
• How does the 'Physical Environment' affect marketing?

  It shapes the customer experience of the product
• How many Ps are there in the extended marketing mix?

  Seven Ps
• What are the seven elements of the extended marketing mix?

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. People
  6. Process
  7. Physical Environment
• How do the original four Ps differ from the extended seven Ps in marketing?

  • Original four Ps focus on product-centric aspects
  • Extended seven Ps include service-oriented elements
  • Emphasizes customer interaction and experience