Strength - support for location + uniform
Bickman found 92% of pedestrians obeyed an order to give a stranger money for parking meter when person giving order was dressed as a security guard, compared to 49% when in ordinary clothes
supports idea that uniform increases obedience
Milgram found when he moved experiment from Yale Uni to a downtown office, rates of obedience dropped from 65% to 47.5%
supports idea location influences obedience