conformity

• Conformity

  A type of social influence where we choose to go along with the majority
• Jennes' jelly bean experiment

  Individual people had to guess how many jellybeans there was in a jar, then had a group discussion before choosing a final answer
• Compliance 


  Going along with others but not in private
• Identification 


  Becoming part of a new group
• Internalisation


  Accepting group norms and making a permanent change
• Normative SL


  Wanting to fit in
• Informational SL


  Wanting to be right
• Asch's study

  123 male students who thought they were taking part in a vision test were placed in a room with 7 confederates, sat second to last and did 18 line tests
• Asch's study

  37% conformed to all critical trials, 74% conformed to at least 1 critical trial, 26% never conformed
• Asch - Group size 


  3 or more confederates lead to the same % of conformity
• Asch - Unanimity 


  A dissenting confederate reduced conformity to 25%
• Asch - Task difficulty 


  Harder line tests lead to a higher % of conformity