Trad marxism

• Traditional marxist (blame owners)


  Believe media owners directly control what we see in the media

  • media owners exploit their power position to manipulate the content of the media > protect interests and spread dominant ideology
  • capitalist media owners tell news editors what stories to cover and what views to put across > stops editors from challenging capitalism
• Miliband

  Messages encourage proletariat to subordinate and serve bourgeoisie
• Evaluation of trad marxism

  • Assumes audience are passive
  • Pluralists = media owners give audience what they want to make a profit > media provides many opinions
  • Pluralists and neophiliacs = rise of digital media means media owners have less control over content