A01

• What does minority influence refer to?

  Influence by a small group on others
• How does minority influence differ from conformity?

  Minority influences, while conformity is majority influence
• What is the most likely outcome of minority influence?

  Internalisation of beliefs and behaviours
• Who first studied minority influence?

  Serge Moscovici
• What was the name of Moscovici's study?

  'Blue slide, green slide'
• What are the three main processes in minority influence?

  • Consistency
  • Commitment
  • Flexibility
• Why is consistency important in minority influence?

  It increases interest from others over time
• What is synchronic consistency?

  Agreement among minority group members
• What is diachronic consistency?

  Consistency of views over time
• How does commitment affect minority influence?

  It draws attention to their views
• What is the augmentation principle?

  Greater commitment shown through risky actions
• What did Charlan Nemeth argue about consistency?

  It can be off-putting if too rigid
• Why is flexibility important in minority influence?

  It allows adaptation to counterarguments
• What is the process of change in minority influence?

  1. Minority presents consistent, committed, and flexible views
  2. People think more deeply about the minority's perspective
  3. Over time, more individuals convert to the minority view
  4. This leads to a faster rate of conversion
  5. The minority view can become the majority view
• What is the snowball effect in minority influence?

  Increasing conversions lead to faster change
• How does deeper processing affect conversion?

  It encourages consideration of minority viewpoints
• What happens as more people convert to a minority view?

  The minority view gradually becomes the majority view