customer needs

• 1. PRICE

  • often customers lookouts/prioritize the best low price for the product or service they are buying
  • A business must keep its prices low to meet most customer needs.
• • 2. QUALITY
  • stores like Aldi/Lidl show that low prices and good quality are the key to more customers and what each person is looking for.
  • Quality is a key issue for consumers with higher income levels
• • 3.CHOICE
  • customer like variety(different colours,designs,sizes etc.)
  • it is thought for a business to produce so much products as making one standard product is easier and efficient.
  • too many choices can be overwhelming, but reasonable options add value
• what are customer needs?

  1. PRICE
  2. QUALITY
  3. CHOICE
  4. CONVENIENCE
• 4. Convenience

  • Customers expect the business to save them as much time as possible so the product should be convenient(e.g-ready meals or vending machines)
  • customers are willing to pay more for the products as it is saving them time
• 1. Being efficient and reliable

  • Efficient businesses with stocked products on their shelves and in the storeroom are considered reliable.
  • Reliability is critical for long-lasting goods (e.g., kitchen appliances).
  • 2. Providing great design
  • How good a product looks to customers its aesthetics speak.
  • Product design influences consumer purchasing decisions.
  • Attractive, sophisticated, and functional designs help products stand out.
• The importance of identifying and understanding customers:

  1. Generating sales

  • Understanding customers helps businesses create products customers want, boosting sales.
  • A business has to understand who their customers are and what they value the most. This is done through market research.
  • A business should create products and have developers who create what customers want 2.Business Survival
  • Meeting customer needs ensures long-term survival by securing loyalty and repeat business.
• The importance of identifying and understanding customers: However there are some issues a business has to face:

  • efficient service
  • cheap prices
  • open till late
  • general portion
  • great designs to meet other people's demands
  • fair trade or organic produce
  • etc.