stella mccartney

• the magazine does need to sell advertising space and deliver sophisticated forms of content marketing to brands who wish to target their affluent readers. Stella McCartney, for example, is promoting her own clothing range in exchange for the interview. The jacket, bodysuit, trousers, and sandals are all available to buy from her store. The Adley jacket originally retailed at just over £1,000.
• long shot of Stella, standing like she is in a fashion runway
• stella's black outfit connotes power, formal, seriousness
• trouser and jacket- stereotypically masculine
• axis of privelege bell hooks- white, rich, educated, attractive, gender conforming, heterosexual
• she has developed vegan handbags and 'fur-free fur' clothing
• she is an ambassador for ethical and sustainable fashion, daughter of Paul McCartney, mother is also a celebrity- both of which are vegetarian
• the setting looks like a warehouse or business which suggests she is merging both working and fashion worlds