Design mix

• Design mix = function, cost and aesthetics.
• Changes in the design mix for social trends = Designing for waste minimisation, re-use and recycling

  ethical sourcing
• ethical sourcing = means that products and services from each point of a business's supply chain are obtained in an ethical way.
• Function:

  • The function of a product refers to its intended purpose and the specific tasks it is designed to perform
  • A product's function is the most important aspect of its design because it determines how well the product will meet the needs of its intended users
  • E.g. A multi-plug adaptor that breaks after one month of use will be seen by customers to fulfil its function
• Aesthetics:

  • Aesthetics refers to the product's visual and sensory appeal, including its form, shape, colour, and texture
  • Aesthetics play an important role in attracting customers, creating brand loyalty, and generating word of mouth recommendations
  • E.g. Apple products are well known for their pleasing looks and use of quality materials
• Cost

  • The cost of production must be considered when designing a product, as it directly affects the price point at which it can be sold
  • A well-designed product should balance cost and value, ensuring that customers perceive the product as valuable enough to justify its cost while still maintaining profitability for the manufacturer
  • E.g. Asda own brand of ginger beer is very cheap to produce and is sold at a very low price