Synergy

• Which car brand did they collaborate with to make an advert

  Lexus
• How many view did the lexis advert get

  100 milliom
• What audience did the lexis advert target

  Middle class audience
• Where was the trailer first released

  During the NBA finals
• How many views did the trailer get during the NBA finals

  20 million
• What audience were they attracting by showing it during the NBA

  Prodomi black audience
• At what other sport event was the advert shown at

  Superbowl
• How many views did the advert get from the superbowl

  100 million
• What audience would be targeted during the superbowl

  Mainstream sports fans

  Range of ethnic demographics
• What magazines used black panther

  Time and Ebony
• Who made toys of black panther

  Hasbro
• Who were the toys aimed at

  Children
• Who made the soundtrack for the film

  Kendrick Lamar
• Which company produced the soundtrack

  Interscope records