What does the encoding specificity principle (ESP) propose?
Proposes that when we learn the information, we also encode the context (external cues) in which we learn the information and the mental state we are in (internal cues).
Environmental difference needs to be extreme for forgetting to occur
:( lacks ecological validity
Environmental difference needs to be extreme for forgetting to occur:—Godden & Baddeley lacks ecological validty:Godden & Baddeley lacks ecological validty
What were the findings of Loftus & Palmer's study?
Ppts who were asked the 'smashed' question thought the cars were going faster then those who were asked the 'hit' question
Ppts in 'smashed' condition reported the highest speed estimate (40.8 mph), followed by 'collided' (39 mph), bumped (38 mph), hit (34 mph), contacted (32 mph)
What were the conclusions drawn by Loftus & Palmer?
Response bias explanation:
Leading questions doesn't change the memory, but influences how individuals answer the question
Substitution explanation:
Leading questions actually changes the memory. Loftus & Palmer conducted a second experiment where ppts who had the word 'smashed' reported seeing broken glass when there wasn't.
Memories of the event are genuinely distorted & eyewitnesses can recall information but they can't recall where the information came from.
Conformity theory:
Memories are not actually distorted but eyewitnesses recall changes only because they go along with co-witnesses to win social approval or because they genuinely believe other co-witnesses are right.
That if people are underaroused or overaroused, their performance will suffer and medium arousal is optimum for the highest performance (inverted U theory)
contradictory evidence BUT this could be explained by Yerkes-Dodson Law (When a crime is witnessed, a person becomes emotionally (anxiety) and physiologically (adrenaline release) aroused Low levels of arousal (anxiety) are associated with low levels of performance (recall and accuracy of EWT) As arousal increases performance increases up to an optimum
After this point, as arousal continues, performance begins to decrease))
+ Yuille & Cutshall has great ecological validity as it is a natural study (but lack control & many extraneous variables)