Risk and Reward

• What are the two meanings of the term "enterprise"?

  A business or skill to create one
• What do we call people who start their own businesses?

  Entrepreneurs
• What motivates entrepreneurs in their business endeavors?

  Business success
• What must entrepreneurs do when setting up a business?

  Make decisions involving risk
• How can risk be managed by entrepreneurs?

  By undertaking detailed market research
• What is a method entrepreneurs can use to minimize risk?

  Conducting market research
• What is the purpose of market research for entrepreneurs?

  To produce goods that meet customer needs