promotion-marketing

• What is the promotional mix?

  The combination of promotional materials
• What are promotional techniques?

  Methods used to promote products and services
• Name one promotional technique used by businesses.

  Advertising
• What does advertising include?

  Paid messages sent to customers
• What is the purpose of promotion?

  To make consumers aware and persuade them
• List one reason for promotion.

  Create or increase awareness
• What are the reasons for promotion?

  • Create or increase awareness
  • Inform/remind customers about the product
  • Create or change the image of the product
  • Persuade customers to buy the product
• What are the four elements of the marketing mix?

  Product, Price, Place, Promotion
• What are the advantages and disadvantages of television advertising?

  Advantages:

  • Reaches large audiences
  • Links adverts to specific programmes

  
  

  Disadvantages:

  • Expensive to create and book slots
  • More suitable for mass market products
• What are the advantages and disadvantages of radio advertising?

  Advantages:

  • Cheaper than television advertising
  • Can use sounds and music

  
  

  Disadvantages:

  • Limited coverage
  • Sound only; no visuals
• What are the advantages and disadvantages of newspaper advertising?

  Advantages:

  • Relatively cheap, especially local
  • May be kept for reference

  
  

  Disadvantages:

  • Small readership due to Internet
  • Temporary; thrown away after use
• What are the advantages and disadvantages of magazine advertising?

  Advantages:

  • Targeted and colorful
  • Kept for a long time

  
  

  Disadvantages:

  • Limited coverage
• What are the advantages and disadvantages of posters and billboards?

  Advantages:

  • High visual impact
  • Seen daily by many people

  
  

  Disadvantages:

  • Easily missed in traffic
  • Vulnerable to weather and vandalism
• What are the advantages and disadvantages of leaflets and flyers?

  Advantages:

  • Provide detailed information
  • Cheap to produce and distribute

  
  

  Disadvantages:

  • Easy to throw away
  • Static adverts can be less noticeable
• What are the advantages and disadvantages of cinema advertising?

  Advantages:

  • Local/captive audience

  
  

  Disadvantages:

  • Can be ignored
• What are the advantages and disadvantages of direct/junk mail advertising?

  Advantages:

  • May be targeted

  
  

  Disadvantages:

  • Easily ignored
• What are the advantages of newspaper advertising over television advertising?

  • Relatively cheap, especially local
  • May be kept for reference
  • Can provide much information
  • Can be in color
  • Can include promotions
• What are the advantages of television advertising over newspaper advertising?

  • Big coverage nationwide
  • Various promotional devices
  • Use of sound, movement, color
  • Can have reminder adverts
  • Can be aimed at specific markets
• What are the factors influencing the promotional activities of a business?

  • Costs and finance
  • Target market
  • Competitors' actions
  • Nature of the market
  • Nature of the product
• What is sales promotion?

  A short-term boost to sales
• What is a BOGOF promotion?

  Buy one get one free
• What is the purpose of customer loyalty cards?

  To encourage repeat purchases
• What is the role of point of sale material?

  Promote products where sold
• How does direct marketing work?

  Targets specific groups with tailored messages
• What is online advertising?

  Advertising on websites and digital platforms
• What are the types of online advertising?

  • Adverts on search engine results pages
  • Pop-ups
  • Adverts on social networking sites
  • Directly to email (spam)
• Why is internet advertising considered effective?

  It reaches specific target groups effectively
• What is social media in marketing?

  Websites for sharing information and ideas
• What are digital adverts?

  Ads using Internet technologies
• What is the goal of sales promotion techniques?

  To boost sales in the short term
• What is the definition of a blog?

  Information and discussion platform online
• What is search engine advertising?

  Ads placed on search engine results pages
• What is the impact of competitors' actions on promotional activities?

  May pressure a business to respond
• How does the nature of the product influence promotion?

  Premium brands may avoid discount promotions
• How does the nature of the market affect promotional strategies?

  Mass markets may use cost-effective promotions