Asch’s research into conformity

• What are the three types of conformity?

  Internalisation, identification, and compliance
• What are the two explanations for conformity?

  Informational social influence and normative social influence
• What variables affect conformity according to Asch?

  Group size, unanimity, and task difficulty
• Who investigated conformity to social roles?

  Zimbardo
• What are the two explanations for obedience?

  Agentic state and legitimacy of authority
• What situational variables affect obedience according to Milgram?

  Proximity, location, and uniform
• What is the dispositional explanation for obedience?

  The Authoritarian Personality
• What are the explanations of resistance to social influence?

  Social support and locus of control
• What factors contribute to minority influence?

  Consistency, commitment, and flexibility
• How do social influence processes contribute to social change?

  They alter societal norms and behaviors
• What was the aim of Asch's study?

  To investigate conformity to majority wrong answers
• What was the procedure of Asch's study?

  Participants matched lines with confederates
• How many trials were critical in Asch's study?

  12 critical trials
• What was the conformity rate on critical trials in Asch's study?

  37% conformity rate to wrong answers
• What percentage of participants conformed to all trials in Asch's study?

  5% conformed to all trials
• What conclusion can be drawn from Asch's findings?

  Judgements are affected by majority influence
• What does NSI stand for in the context of conformity?

  Normative Social Influence
• What is a strength of Asch's research methodology?

  It employed scientific methodology with control
• What is a limitation of Asch's research regarding ecological validity?

  It involved an artificial task and situation
• What is a limitation of Asch's study regarding population validity?

  It only included male participants from the USA
• What ethical concern is raised by Asch's study?

  Participants were misled about the study's nature
• What situational variable increases conformity according to Asch's variations?

  Increased task difficulty
• How does group size affect conformity according to Asch's findings?

  Conformity increases with group size up to a point
• What happens to conformity rates when there is a lack of unanimity?

  Conformity rates decline
• What is the structure for describing and evaluating Asch's research?

  Describe aims, procedure, findings, and evaluation
• What does the term 'temporal validity' refer to in research?

  Whether findings apply across different time periods
• What is the impact of social media on conformity according to modern perspectives?

  It may reduce conformity rates today
• What is the significance of Lucas et al.'s research in relation to Asch's findings?

  It supports the effect of task difficulty on conformity
• What is the main criticism regarding the artificiality of Asch's tasks?

  They do not represent real-life conformity situations
• How does the focus on individualism in Western cultures affect conformity?

  It may lead to lower conformity rates
• What is the relationship between collectivist cultures and conformity?

  They tend to have higher levels of conformity
• What is the significance of the Authoritarian Personality in obedience?

  It explains individual differences in obedience levels
• How does social support influence resistance to social influence?

  It provides individuals with confidence to resist
• What role does locus of control play in resistance to social influence?

  It determines how much control individuals feel
• How does flexibility contribute to minority influence?

  It allows for negotiation and adaptation of views
• What is the effect of commitment on minority influence?

  It increases the likelihood of influencing the majority
• What is the role of consistency in minority influence?

  It helps to reinforce the minority's position
• What is the impact of social influence processes on social change?

  They can lead to shifts in societal norms