Minority influence

• What factors contribute to minority influence?

  Consistency, commitment, and flexibility
• How does minority influence differ from majority influence?

  • Minority influence changes views of others
  • Results in internalisation of beliefs
  • Majority influence often leads to compliance
• What is synchronic consistency in minority influence?

  Consistency among people in the minority
• What is diachronic consistency in minority influence?

  Consistency over time in minority views
• What was the procedure in Moscovici's 'blue-green slide' study?

  Participants judged 36 slides' colors
• What were the findings of Moscovici's study regarding the consistent group?

  8.4% answered 'green' in trials
• What were the findings of Moscovici's study regarding the inconsistent group?

  1.25% answered 'green' in trials
• What is the conclusion of Moscovici's study?

  Minorities can influence majorities
• What is the Augmentation Principle in minority influence?

  Demonstrating dedication through personal sacrifices
• What is the Snowball Effect in social change?

  Gradual conversion of minority to majority views
• How might Marcus persuade his friends to travel instead of going to the beach?

  By being consistent, flexible, and committed
• What supporting research exists for consistency in minority influence?

  Wood et al. found consistent minorities are influential
• What did Nemeth's study reveal about flexibility in minority influence?

  Flexible minorities can persuade majorities
• What is a weakness of studies on minority influence?

  They often use highly artificial tasks
• How does Moscovici's study affect ecological validity?

  It reduces ecological validity of findings
• What real-life evidence supports minority influence?

  The suffragettes demonstrated consistency and commitment
• What is the conclusion regarding minority influence research?

  Minorities should be committed, consistent, and flexible
• What does Mackie argue about majority influence?

  Majority influence leads to internalisation
• What is the task for the recap activity?

  Write a social influence key term for each letter