exam structure

• what is the structure for 6 marker

  1 PeCan
• what is the structure for a 9 marker

  2 PeCan + AJIM
• what is the structure for a 12 marker

  2 PeCan + AJIM + 3 it depends on
• what does PeCan stand for

  p - Point

  e - Explain

  Can- this means that

  - this could lead to

  - the effect of this is
• what does AJIM stand for

  A - answer the question

  J - justification - this is because

  I - it depends on

  M - my most important reason for my decision is
• examples of it depends on

  • finance available
  • unemployment rates
  • economies/ diseconomies of scale
  • external environment -political , economic , social , technology , legislation , environmental
  • time
  • what competitors are doing