sport

• positives:

  • sponsorships increase funding - less reliant on spectator income
  • sponsorships bring media interest - better performance standard
  • allows money for grass root level participants
• negatives:

  • media does not cover minority sports - minority sports recieve less money
  • have control over what, when and who is shown on TV
  • sponsors control cameras for maximum exposure
  • sponsors control timing of event
  • teams change strips to suit sponsors - upsets audience