performers

• positives:

  • role models made in sport
  • atheletes can use sporting platform to do good
  • increased finance - access to better facilities and equipment - improved perfromance
  • less financial worry
• negatives:

  • performers need to entertain to increase marketability
  • hard to live normal life
  • sponsor products may contrast performer's values
  • poor performance may lead to loss of sponsorship
  • loss of income
  • people may cheat to prevent