Customer Needs

• Why is it important to have a wide range of choices for customers?

  Not everyone is the same and wants the same thing
• How does the analogy of an ice cream shop illustrate the need for variety in choices?

  It shows that limited options can be unappealing
• What is a key consideration regarding pricing for customers?

  Prices should be fair and profitable
• Why is it important to set a price that is not too low?

  To ensure the business can make a profit
• What do customers expect in terms of quality and price?

  Good quality for a reasonable price
• How does Primark's pricing and quality compare?

  Low price but low quality
• What is the relationship between convenience and pricing?

  Convenience can justify higher prices
• Why is identifying customer needs crucial for a business?

  It helps provide goods customers want
• How does understanding customer needs affect business survival?

  It increases chances of successful products
• What are the main customer needs identified in the study material?

  • Choice
  • Quality
  • Price
  • Convenience