Primary and Secondary Research

• What is primary research?

  Research you gather yourself
• What is secondary research?

  Research from existing sources
• What is an advantage of primary research?

  It is up to date
• What is another advantage of primary research?

  It provides unique insights
• What is a disadvantage of primary research?

  It is time consuming
• What is another disadvantage of primary research?

  It may become out of date
• What is an advantage of secondary research?

  It is quick to get
• What is another advantage of secondary research?

  It is easy to find
• What is a disadvantage of secondary research?

  It may be unreliable
• What is another disadvantage of secondary research?

  It may be outdated
• What are the advantages and disadvantages of primary research methods?

  Advantages:

  • Data relevent to you
  • Unique insights

  
  

  Disadvantages:

  • Time consuming
  • Expensive
• What are the advantages and disadvantages of surveys/questionnaires as a primary research method?

  Advantages:

  • Fast to set up

  
  

  Disadvantages:

  • Closed answers
• What are the advantages and disadvantages of focus groups as a primary research method?

  Advantages:

  • Good for diverse opinions

  
  

  Disadvantages:

  • Takes time to organize
• What are the advantages and disadvantages of observations as a primary research method?

  Advantages:

  • Good to see audience preferences

  
  

  Disadvantages:

  • Very hit and miss
• How does primary research differ from secondary research?

  Primary is gathered firsthand; secondary is from existing sources