SWOT analysis

• SWOT analysis = is a method for analysing a business, its resources and its environment.
• Internal considerations (SWOT) = Divided into strengths - This could be the capabilities that the business has e.g. a good reputation and weaknesses - areas a business may be weak in
• External considerations (SWOT) = divided into opportunities - An opportunity that the business may have is to expand and threats - may be due to changes in legislation such as an increase in the minimum wage which may increase the businesses costs.