Quantitive sale forecasting

• 4 year Moving average equation = adding the latest four quarters of sales (e.g. Q1 + Q2 + Q3 + Q4) and then dividing by four

  
• 4 year moving average equation = adding the latest four quarters of sales (e.g. Q1 + Q2 + Q3 + Q4) and then dividing by four.

  
• limitations of quantitive sales forecasting = not always accurate, not always reliable, may lack detail
• benefits of quantitive sales forecasting = businesses can plan for growth, invest in product development, and expand their customer base with a relaible forecast
• Businesses can improve the accuracy of sales forecasts by

  • Conducting detailed market research
  • Employing experts with excellent market knowledge
  • Revising the sales forecasts frequently
  • Forecasting for the short- to medium-term