Market share

• What is the main focus of the video on market analysis?

  How market share is calculated
• What is market share expressed as?

  Percentage
• What does market share represent?

  Share of the overall market held by a product
• What are the two bases for calculating market share?

  Overall sales or volume of products sold
• Who is the largest manufacturer of PCs globally as of 2015?

  Lenovo
• What market share did HP have in the PC market in 2015?

  18%
• What market share did Dell have in the PC market in 2015?

  14%
• What market share did Asus, Apple, and Acer each hold in the PC market in 2015?

  7%
• What is the largest market share held by Coca-Cola in the carbonated drinks market?

  49%
• What market share did Lenovo hold in 2015?

  20%
• What market share does Pepsi hold in the global carbonated drinks market?

  20%
• What percentage of the global carbonated drinks market do Coca-Cola and Pepsi together account for?

  70%
• What is the first step in calculating market share?

  Calculate the total size of the market
• If Company A has sales of $250,000$ and the total market size is $2,000,000$, what is Company A's market share?


  12.5%
• If Company C has sales of $900,000$ and the total market size is $2,000,000$, what is Company C's market share?


  45%
• What is the calculation formula for market share?

  • Market Share = (Business Sales / Total Market Sales) × 100%
• What are the implications of market share for businesses?

  • Indicator of competitive strength
  • Helps in strategic planning
  • Affects pricing and marketing strategies
• What are the key points about market share discussed in the video?

  • Market share is expressed as a percentage
  • Calculated based on overall sales or volume
  • Examples include PC and carbonated drinks markets
  • Calculation requires total market size