lesson 9- minority influence

• What is minority influence?

  A form of social influence by a minority
• What does minority influence tend to lead to?

  Internalisation or conversion of attitudes
• What was the procedure of Moscovici's blue-green slide study?

  • Six participants viewed 36 blue slides
  • Participants identified slides as blue or green
  • Two confederates consistently said slides were green
• What percentage of trials did true participants say green in Moscovici's study?

  8.42%
• What was the agreement percentage when participants were exposed to inconsistent minorities?

  1.25%
• What was the control group's error rate in identifying slide colors?

  0.25%
• What conclusion can be drawn from Moscovici's study?

  Consistent minority opinion changes views more
• What are the two types of consistency in minority influence?

  • Synchronic consistency: same opinion among members
  • Diachronic consistency: consistency over time
• How does consistency help in minority influence?

  It prompts others to rethink their views
• What is commitment in the context of minority influence?

  Presenting risk to show strong belief
• What is the augmentation principle?

  Majority pays attention due to minority risk
• How does commitment affect majority views?

  It makes people rethink their own answers
• What does flexibility mean in minority influence?

  Adapting views and accepting counterarguments
• How does flexibility help in gaining converts?

  It makes the minority position less off-putting
• What is the snowball effect in minority influence?

  Increasing numbers switch from majority to minority
• What are the strengths of minority influence research?

  • Evidence of importance of consistency
  • Deeper processing of minority ideas
• What did Wendy Wood et al. find in their meta-analysis?

  Consistent minorities are the most influential
• What did Martin et al. discover about opinion change?

  Minority messages are more deeply processed
• What limitation is associated with Moscovici's tasks?

  They lack external validity in real life
• How do minority influence studies differ from real-life situations?

  Stakes are often much higher in real life
• What is internalisation in minority influence?

  Private attitude change alongside public behavior
• What is conversion in minority influence?

  Change in beliefs due to minority influence
• What role did confederates play in Moscovici's study?

  They consistently identified slides as green
• What is the significance of the control group in the study?

  It shows the baseline error rate without influence
• What do the findings imply about social influence?

  Consistent minorities can effectively change views
• Why is context important in minority influence?

  It affects how influence is perceived and accepted
• What ethical considerations arise in minority influence studies?

  Potential deception and psychological impact on participants