the media

• Bandura and Bussey (1999) give several examples of how gender roles are portrayed in the media. For example, TV shows typically portray men as ambitious and having high-status jobs whereas women are typically portrayed as unambitious and occupying domestic roles or low-status jobs
• Men are also portrayed as having greater agency (i.e. control over events), whereas women are more likely to be at the mercy of others. These stereotypes also exist in adverts, with women typically promoting food and beauty products and men promoting things like computers, cars, and financial products.