Studying observable behavior and its relationship to stimuli and responses
best manipulated and controlled in laboratories
objectivity
One strength of the Behaviourist Approach
research is conducted in lab experiments, which controls extraneous variables
this is a strength because it has high internal validity and high scientific credibility
One weakness of the Behaviourist Approach
it oversimplifies learning as it ignores biological, emotional and cognitive factors
this is a weakness because it is narrow-minded and limited approach
how can the Behaviourist Approach be applied to real life?
used in prisons and psychiatric wards (successfully e.g. behaviour modification)
this is a strength because it maintains ecological validity by using a token economy system (rewarding good behaviour with tokens that can be used for privileges) and increases the value of the approach
