Sephora csp

    Cards (63)

    • Who is associated with the study of signs in semiotics?
      Ferdinand de Saussure
    • What is the title of Roland Barthes' work related to narrative?
      Barthes’ 5 Narrative Codes
    • What does Jean Baudrillard's theory focus on?
      Simulacra and Simulation
    • What does the term 'Mytheme' refer to in media studies?
      Basic units of narrative structure
    • Who discussed the concept of identity in media studies?
      David Gauntlett
    • What does the Male Gaze theory address?
      How women are portrayed in media
    • What is Judith Butler known for in media studies?
      Gender performativity
    • What concept does bell hooks explore in her work?
      Intersectionality
    • What is the primary focus of Tzvetan Todorov's narrative theory?
      Quest Plots
    • What theory suggests media can influence audience behavior directly?
      Hypodermic Needle Theory
    • What does the Two-Step Flow Theory propose?
      Media influences opinion leaders first
    • What is Cultivation Theory concerned with?
      Long-term effects of media exposure
    • What does Stuart Hall's Reception Theory focus on?
      How audiences interpret media messages
    • What is the purpose of the 15% Pledge by Sephora?
      Increase Black-owned brands in stores
    • What does the term 'constructed identity' refer to in media studies?
      How media shapes perceptions of self
    • What did David Gauntlett suggest about media texts?
      They reflect changing societal attitudes
    • How does Sephora's advertisement address racial bias?
      By promoting positive Black beauty representations
    • What does the term 'double consciousness' describe?
      Internal conflict of marginalized identities
    • How does Sephora's advertisement connect to community?
      By showcasing familiar cultural spaces
    • What is the significance of the beauty parlour in Sephora's advertisement?
      It symbolizes community and cultural identity
    • What does Judith Butler's concept of gender performativity imply?
      Gender is a social construct performed
    • How does the Sephora advertisement challenge traditional gender roles?
      By celebrating diverse gender expressions
    • What is the AIDA principle in marketing?
      Attention, Interest, Desire, Action
    • How does the advertisement position the audience towards Sephora?
      By appealing to their values and identity
    • What does the term 'virtue-signalling' refer to in marketing?
      Superficial support for social issues
    • What is the impact of social media on social movements?
      It amplifies messages and mobilizes support
    • How did the Black Lives Matter movement utilize social media?
      To share messages globally and mobilize support
    • What does the term 'moral panic' refer to in media studies?
      Public fear over perceived societal threats
    • How does the Sephora advertisement reflect societal changes?
      By promoting diversity and inclusion in beauty
    • What is the significance of the call to action in Sephora's advertisement?
      Encourages support for Black beauty representation
    • How does the advertisement challenge stereotypes in beauty?
      By showcasing diverse beauty representations
    • What does the term 'racial profiling' mean in retail contexts?
      Judging customers based on race
    • How does Sephora's advertisement address the issue of racial bias?
      By highlighting positive Black beauty contributions
    • What is the role of representation in media according to Gauntlett?
      It helps construct self-identity and values
    • How does the Sephora advertisement reflect the influence of Black culture?
      By celebrating its contributions to beauty trends
    • What does the term 'social construct' imply about race?
      Race is shaped by societal beliefs, not biology
    • How does the Sephora advertisement position itself in relation to social movements?
      As an advocate for diversity and inclusion
    • What does the term 'intersectionality' refer to in media studies?
      How different identities intersect and affect experiences
    • How does the Sephora advertisement challenge traditional beauty standards?
      By promoting diverse representations of beauty
    • What is the significance of the diverse cast in Sephora's advertisement?
      It reflects a range of beauty experiences
    See similar decks