findings

• • Average conformity rate on critical trials: 33% (participants conformed one-third of the time).
• • 25% never conformed, while 75% conformed at least once.
• • 50% conformed on six or more critical trials; 5% conformed on all 12 trials.
• • Control condition error rate: 1% (showed the task was simple and clear without social pressure).
• • Post-experiment interviews revealed conformity was often due to compliance (desire to avoid standing out) rather than genuine belief.