when we don't have the necessary cues to access memory
the memory is available but not accessible unless a suitable cue is provided
what are cues
a trigger of information that allows us to access a memory
must be meaningful or indirectly linked by being encoded at the time of learning
what happens if cues are unavailable
if cues are unavailable or not present at recall it may appear that you have forgotten the information but it is just dues to retrieval failure
who researched retrieval failure
Tulving1983
what did Tulving find
Tulving reviewed research into retrieval failure and discovered a consistent pattern to the findings
he summarised this pattern into what he called the encoding specificity principle
what is encoding specificity principle
a pattern that states that a cue must be both 1) present at encoding and 2) present at retrieval
what if the cues are different
if the cues available at encoding and retrieval are different there will be some forgetting
how are some cues encoded
some cues are encoded at the time of learning in a meaningful way
such cues are used in many mnemonic techniques
examples of non-meaningful cues
context-dependent forgetting
state-dependent forgetting
what is context-dependent forgetting
recalls depends on external cues
e.g. weather
what is state dependent forgetting
recall dependent on internal cues
e.g. feeling upset, being drunk
who researched context-dependent forgetting
Godden and Baddeley (1975)
procedure of Godden and Baddeley
studies deep-sea divers who work underwater to see if training on land helped or hindered their work
the divers learned a list of words either underwater or on land and asked to recall them in or out of the water
the four conditions of Godden and Baddely's research
learnonland- recall on land
learn on land- recall in water
learn in water- recall on land
learnin water- recall in water
findings of Godden and Baddeley
accurate recall = 40% lower in non-matching conditions
what did Godden and Baddeley conclude
they concluded that external cues available at learning were different from the ones available at recall so lead to retrieval failure
who researched state-dependent forgetting
Carter and Cassaday (1998)
procedure of Carter and Cassaday
gave antihistamine drugs to their participants the participants had to learn lists of words and passages of pose and then recall the information in 4 conditions
Carter and Cassaday's four conditions
learn on drug- recall on drug
learn on drug- recall off drug
learn off drug- recall on drug
learn off drug - recall off drug
effect of antihistamines
antihistamines had a mild sedative effect, making the participants slightly drowsy
creates an internalphysiological state different from the 'normal' state or being awake and alert
findings of Carter and Cassaday
in the mismatch conditions= recall was significantly worse
conclusion of Carter and Cassaday
when cues are absent there is more forgetting
strengths of research into retrieval failure
real world application- retrieval cues can be used to overcome forgetting in everyday situations
research support
support from both lab and field experiments
limitations of retrieval failure
Baddely argues that context effects aren't actually very strong - suggests retrieval failure doesn't explain everyday forgetting
limited explanation- only applies when a person has to recall information rather than recognise it
most research is lab based-lacks ecological validity