Principles of social impact

• What is the second factor listed in the image?

  Immediacy
• What are the three factors in Social Impact Theory?

  Strength, immediacy, and number
• How do strength, immediacy, and number combine to influence conformity?

  • Strong sources (e.g., parents)
  • Immediate sources (e.g., in person)
  • Numerous sources (e.g., family members)
  • Increased likelihood of conformity
• How could the factors in the image be used to evaluate the importance of a news story?

  • Strength: How impactful or significant the story is
  • Immediacy: How timely or urgent the story is
  • Social Impact: How widely the story will affect people
  • Number of sources: How well-sourced and credible the story is
• What is the first factor listed in the image?

  Strength
• What is the third factor listed in the image?

  Social Impact