vocab

• What does ABC stand for in media studies?

  Audit Bureau of Circulations
• What is the concept of an active audience?

  Audiences engage actively with media texts
• What is an advertising campaign?

  A campaign run by an advertising agency
• What is an advertorial?

  An advert presented as editorial content
• What does agenda setting refer to in media?

  Prioritizing selected stories by media institutions
• What is the purpose of anchorage in media?

  To reinforce the producer's intended meaning
• Who is the antagonist in a plot?

  The character disrupting the protagonist
• What is an archetype?

  A universal type of character in media
• Who does the term audience refer to?

  The people consuming a media product
• What is audience positioning?

  How a media product addresses its audience
• What is an avatar in gaming?

  The player's representation in the game
• What does BARB stand for?

  Broadcasters’ Audience Research Board
• What is the bardic function of media?

  Media as a storyteller and information provider
• What does BBFC stand for?

  British Board of Film Classification
• What is a Big Close Up (BCU)?

  An extreme close-up focusing on detail
• What is a binary opposite?

  Representations structured as oppositional pairs
• What does binary opposition create in narratives?

  Conflict between two opposing ideas
• What is binge watching?

  Watching multiple episodes in succession
• What is a blog?

  A regularly updated website or web page
• Who is a blogger?

  A person who updates a blog
• What is a brand?

  A product marketed under a specific name
• What is a brand ambassador?

  A celebrity promoting a product or service
• What is brand identity?

  The image a brand projects to its audience
• What is bricolage?

  Borrowing signs from different styles to create
• What is a broadsheet?

  A newspaper prioritizing hard news
• What is a by-line?

  The line naming the writer of an article
• What is a call to action?

  An instruction to provoke an immediate response
• What is camera movement?

  The way the camera is moved during filming
• What does CAP code stand for?

  UK Code of Non-broadcast Advertising
• What is censorship?

  Controls and regulations on media content
• What is CGI?

  Computer-generated imagery in media
• What does circulation refer to?

  The amount of readers or viewers accessing media
• What is classification in media?

  A rating for age suitability of content
• What is a cliff hanger?

  A narrative device creating suspense at the end
• What is a closed narrative?

  A story with neatly resolved main threads
• What is a close up (CU)?

  A camera shot tightly focusing on detail
• What are codes in media?

  Systems of signs creating meaning in texts
• What is cognitive surplus?

  Increased leisure time for sharing and creativity
• What is collective identity?

  A shared sense of belonging to a group
• What is a colloquialism?

  An informal expression used in conversation