sephora

• What visual technique is used at the beginning of the advert?

  Split screen showing past versus present
• What does the split screen in the advert symbolize?

  Binary opposites of old versus new
• Who invented the hairbrush mentioned in the advert?

  Lydia Newman
• What slang terms are mentioned in relation to black culture in the advert?

  Cut creases and beat faces
• How does the advert address the representation of black hair?

  It highlights underrepresentation and westernization
• What specific black hair terms are mentioned in the advert?

  Baby hairs and laid edges
• What emotional tone does the image of a mother doing her child's hair convey?

  Warm, loving, and appreciative
• How does the advert challenge negative stereotypes about black communities?

  By showing positive images of smiling, dancing people
• What does the scene of a woman making her own shea butter represent?

  Black women creating their own beauty products
• What does the editing technique in the advert suggest about cultural appropriation?

  It highlights the origins of beauty trends
• How does the advert depict diversity?

  By including various ages, sizes, and genders
• What message does the advert convey about inclusivity?

  Everyone can enjoy and appreciate makeup
• What does the phrase "join Sephora" imply in the advert?

  Sephora leads the fight for equality
• Why is the capitalization of the word "Black" significant in the advert?

  It emphasizes black power and importance
• How is the advert unconventional compared to typical ads?

  Focuses on message rather than products
• What relatable images are used in the advert?

  People in homes and hair salons
• Where was the advert primarily targeted?

  American audiences, particularly black Americans
• What research did Sephora conduct regarding search engine bias?

  Found biased results for black beauty searches
• What percentage of beauty brands were found to be black-owned?

  3%
• What did the research reveal about shoppers' experiences with racism?

  Two out of five shoppers experienced discrimination
• Who directed the Sephora advert?

  Garrett Bradley
• Why was a black female crew chosen for the advert's production?

  To ensure inclusive and positive representations
• What should viewers do to gain more context about the advert?

  Watch the extended version on YouTube
• What is the purpose of the hashtag #BlackBeauty used by Sephora?

  To manipulate search engine results positively
• What does Sephora's campaign aim to address regarding black beauty?

  Erasure of black history in beauty searches
• What is the significance of the advert's release on platforms like BET?

  To specifically target black American audiences
• What does the guide suggest about Sephora's past controversies?

  They had issues with racial discrimination
• How does the advert reflect the rise of diverse gender representations in media?

  By including male beauty influencers and drag queens
• What is the overall message of the Sephora advert?

  Celebrating and supporting black beauty