Conformity

• What is conformity?

  A change in behavior/opinion due to pressure
• What is the difference between imagined and real pressure in conformity?

  Imagined pressure has no consequences; real pressure does
• What type of social influence is likely to cause temporary conformity?

  Normative social influence
• Who proposed the three forms of conformity?

  Kelman
• What is compliance in terms of conformity?

  Following to gain approval or avoid disapproval
• How does compliance differ from internalisation?

  Compliance is temporary; internalisation is permanent
• What characterizes identification in conformity?

  Public and private agreement only in group presence
• What is the weakest form of conformity?

  Compliance
• What often leads to internalisation?

  Informational social influence
• How might someone internalize beliefs from their upbringing?

  By adopting values from a religious household
• What are the three forms of conformity proposed by Kelman?

  • Compliance: Follow to gain approval or avoid disapproval
  • Identification: Change behavior/beliefs in presence of group
  • Internalisation: Make group beliefs your own