AO1

• Social support

  • The presence of people who resist pressures to conform or obey
  • Pressure is lowered if other people are not conforming
• Asch - supporting evidence

  • unanimity variation - shows the other person doesn’t even have to give the correct answer for conformity to lower (37% - 5%)
  • Decreases the effect of normative social influence - ppt won’t be the only odd one out - allows us to be more independent
• Milgram - supporting evidence

  • Variation where teachers were paired with a dissenter who would refuse to continue
  • Pressure to obey is lowered if another person disobeys
  • Reduced obedience (65% - 10%)
  • People are more confident to resist obedience if they can find an ally who is willing to join them - frees ppt to act from their own consciousness and morals