Strengths

• Albrecht

  • 8 week programme to help teenage girls quit smoking
  • Social support given by an older ‘buddy’
  • Less likely to smoke at the end of the programme than the control group who didn’t have buddies
  • Shows how it can help young people resist social influence in real life situations and can be used in other areas of society
• Gamson et al

  • Found higher levels of resistance in their study than milgram
  • Ppts were put into groups to gather evidence to run a smear campaign for an oil company
  • 29/33 groups of Ppts rebelled - peer support is linked to greater resistance