Industry

• Why is it important to understand key terms in media industries?

  They relate to media institutions and audiences
• What is the definition of a monopoly?

  Exclusive control over supply or trade
• What does oligopoly refer to?

  Limited competition with few producers
• What is a conglomerate?

  A business owning multiple other businesses
• What defines a multinational company?

  A company operating in several countries
• What does diversification mean in a business context?

  Including a more varied range of parts
• What is synergy in business terms?

  Interaction of companies to produce one outcome
• What does cross-media refer to?

  Multiple media forms working together
• What is convergence in media?

  Bringing together multiple media technologies
• What is horizontal integration?

  Different companies merging to produce similar products
• What is vertical integration?

  Control over different levels of the value chain
• What does globalization refer to in media?

  Worldwide integration of media
• What is audience fragmentation?

  Mass audience is no longer cohesive
• What is a mass audience?

  A large consumer base for media
• What is a niche audience?

  A small audience with specialized interests
• What is a prosumer?

  Consumers who produce and distribute content
• What is push media?

  Content delivered to consumers without request
• What is pull media?

  Content requested by consumers actively
• What is production in the film industry?

  The process of making or manufacturing media
• What is distribution in the film industry?

  The link between producer and audience
• What is exhibition/circulation in film?

  Opportunities for audiences to view films
• What is a high concept film?

  A film easily summarized in one sentence
• What is an 'indie' film?

  A small budget film usually targeted at niche audiences
• What are tie-ins in media?

  Related media products recognized by common elements
• What is a franchise in media?

  A series of related media products
• What is a spin-off?

  A product focusing on details from the original work
• What is viral marketing?

  Promotion through unconventional methods
• What is a sleeper hit?

  A film that becomes successful unexpectedly
• What is front loading in film marketing?

  Maximizing awareness before release
• What does VOD stand for?

  Video on demand
• What is block booking?

  Selling multiple films to a theatre at once
• What is saturation marketing?

  Maximizing volume of a product in the market
• What is carpet bombing in marketing?

  Widespread advertising across multiple platforms
• What is the definition of production in the film industry?

  The process of making or manufacturing media
• What is the definition of distribution in the film industry?

  The link between the producer and the audience
• What is the definition of exhibition/circulation in film?

  Opportunities for audiences to view films
• What is a high concept film?

  A film easily summarized in one sentence
• What is an 'indie' film?

  A small budget film usually targeted at niche audiences
• What are tie-ins in media?

  Related media products recognized by common elements
• What is a franchise in media?

  A series of related media products