Language (SA)

• Dominant image is a mid-shot of James Bond smartly dressed. Linking to Propp's what character is he?

  Hero - he is the protagonist
• Action shots of him on a bike or car show he is on a quest further showing him as a hero
• Guns are used as props in what genre? This would lead the audience to anticipate violence and danger

  Action/thriller
• Nomi (Female 007):

  
  

  Military costume connoting her role as an active agent
• Nomi (Female 007)

  
  

  Calm facial expressions connotes she is in control
• Nomi (Female 007):

  Her character reflects the shift in the Bond narrative towards more contemporary depictions of women
• Poloma:

  Glamourous costume - navy-blue evening dress cut to her waist- is historically more typical of how 'Bond Girls' have been depicted by the franchise
• 3 characters (Safin, Q, Swann) are making eye contact. This is a common convention in film posters and helps give a personal approach to the format
• The poster doesn't have actors names in prominent positions (atypical of common conventions) - as the directors are confident the audience will recognise Daniel Craig
• With the posters actors it uses 'star-appeal such as Lyanna Lynch who was in Captain Marvel
• Large iconic logo at top the worn, aged, blue tone for typography hints at content of the film. Also creates cohesion with blue tones around the poster
• 007 title appears in gold at bottom connoting luxury, aspiration, and exclusivity. All traits associated with Bond franchise. All caps suggests power and strength
• Title can be interpreted in different ways; Bond is so active he doesn't have time to die suggesting fast-paced and exciting or that it's a bad time to die suggesting a sombre undertone. Also suggests significant deaths in the narrative
• Beneath is release date, social media, production companies and distributors (all small to not divert attention) these are typical conventions of film posters
• INTERTEXTUALITY

  The montage design references previous Bond films and creates a sense of familiarity and nostalgia
• INTERTEXTUALITY

  007 gun logo acts as an intertextual link with previous Bond films. It has become synonymous with Bond
• INTERTEXTUALITY

  No reference to Ian Fleming, this is a departure from previous Bond films signifying this movie isn't based on one of the books
• NARRATIVE

  The exotic locations are what we would expect from a spy-thriller and feature Italy and Cuba in background shots
• NARRATIVE

  Main image is fof a man wearing a mask and carrying a gun. This is Propp's villain. This has connotations of death and danger. The mask is covering his identity so he is hidden - this acts as an enigma code as we want to find out who he is
• The denotation of the motorbike and car suggests there will be action sequences within the narrative which are conventions of action films