minority influence L9

• What is the focus of the study on minority influence and behavioral style?

  Evaluation of minority influence and flexibility
• What does Nemeth and Brilmayer's (1987) research support?

  The role of flexibility in minority influence
• In the jury situation study, what did the confederate do to show flexibility?

  Compromised late in negotiations
• What does the research suggest about flexibility in changing majority opinion?

  Effective only in certain circumstances
• What characteristics do successful minorities possess?

  Consistency, commitment, and flexibility
• How does exposure to a minority position affect decision-making, according to Nemeth (2018)?

  It leads to better decision-making
• What happens when a minority is consistent in its arguments?

  People consider issues more carefully
• What does the study by Van Dyne and Saavedra (1996) demonstrate about dissent in work groups?

  Improved decision-making with minority exposure
• What did Wood et al.'s (1994) meta-analysis find about minority influence?

  Consistent minorities are particularly influential
• What does commitment from a minority suggest to the majority?

  Certainty and confidence in their position
• How did the findings show the influence of a consistent minority in the study?

  Naive participants said 'green' 8% of trials
• What was the effect of an inconsistent minority in the study?

  Little influence, similar to control group
• What was the procedure in Moscovici et al.'s (1969) study?

  Groups judged the color of blue slides
• What did the consistent minority do during the experiment?

  Called blue slides 'green' on every trial
• What was the result of the initial influence in the study?

  Greater impact on a private level
• What did participants in the inconsistent condition do?

  Called slides 'blue' on most trials
• How does the majority influence the minority?

  Establishes norms and challenges beliefs
• How does the minority influence the majority?

  Leads to reappraisal rather than compliance