Types of conformity

• What is social influence?

  A change in belief or behaviour to fit in
• What is compliance in social influence?

  Publicly conforming while privately disagreeing
• What is identification in social influence?

  Publicly and privately accepting majority view for group acceptance, most Likely temporarily
• What is internalisation in social influence?

  Publicly and privately accepting majority view
• Who identified the types of conformity?

  Kelman
• How are the types of conformity linked?

  They range from superficial to deep levels
• What is a weakness of measuring conformity types?

  They cannot be accurately measured
• What is informational social influence?

  The need to be right and confident in beliefs
• What is normative social influence?

  The need to be liked and fit in
• What is a strength of informational social influence?

  Research support from Fein (2007)
• What did Fein (2007) find in their study?

  Judgments shifted based on others' reactions
• What is a strength of normative social influence?

  Research support from Peskins (2003)
• What did Peskins (2003) find regarding adolescents?

  Less likely to smoke when informed of majority
• What was the sample size in Asch's (1956) study?

  123 male US undergraduates
• What was the role of confederates in Asch's study?

  To give the same incorrect answer
• What was the average conformity rate in Asch's study?

  33%
• What percentage of participants never conformed in Asch's study?

  25%
• What is a weakness of informational social influence according to the study?

  Task type affects majority influence
• What did Nolan (2008) find about people's beliefs?

  People underestimated neighbors' influence
• What does Nolan's (2008) study suggest about normative influence?

  People are unaware of its impact