Social desirability

• What is social desirability?

  Altering behavior to appear desirable to society
• How does social desirability affect behavior?

  It maximizes desirable behavior or minimizes undesirable behavior
• What are the two main aspects of social desirability behavior alteration?

  • Maximizing "desirable" behavior
  • Minimizing "undesirable" behavior
• What is one method to overcome social desirability bias?

  Ensuring confidentiality
• Why is confidentiality important in research?

  It helps participants feel safe to respond honestly
• How can conducting research in a natural setting help overcome social desirability bias?

  It encourages more authentic responses from participants
• What are the strategies to overcome social desirability bias in research?

  • Ensure confidentiality
  • Conduct research in a natural setting