Power, Opportunities, and Challenges

• SIX WAYS SOCIAL MEDIA CHANGING THE WORLD

  Nice to have

  • An essential component of any business strategy.
• SIX WAYS SOCIAL MEDIA CHANGING THE WORLD

  Banks of the future

  • Improving customer service, and paying through social media, such as TikTok
• SIX WAYS SOCIAL MEDIA CHANGING THE WORLD

  Healthcare and public health

  • Virtual check-ups and first-aid medicines are researchable.
• SIX WAYS SOCIAL MEDIA CHANGING THE WORLD

  Govern and governed

  • Freedom of speech through social media. Shaping future leaders through transparency. Politicians virtual campaigns and announcements.
• SIX WAYS SOCIAL MEDIA CHANGING THE WORLD

  Fast response to disasters

  • During strong typhoons, people tend to send help through social media and others will continue to share this kind of posts for the rescuers to notice it.
• SIX WAYS SOCIAL MEDIA CHANGING THE WORLD

  Biggest challenge

  • From human rights violations to climate change. The Arab Spring is perhaps one of the best-known examples of how social media can change the world. But it’s about more than just bringing together activists: it’s also about holding human rights violators to account.
• Advantages and disadvantages of social media

  
• Opportunity

  • It is a set of situations that makes it possible to do something.
• OPPORTUNITIES IN MEDIA

  Economy

  • The media is more likely to promote better commercial and industrial performances — especially when producing good-quality reportage and having a broader reach.
• OPPORTUNITIES IN MEDIA

  Education

  • Media can help illustrate a lesson by allowing students to see reallife examples of what they’re learning. Smart Boards and other interactive media allow students to move objects on a screen for illustrative purposes.
• OPPORTUNITIES IN MEDIA

  Social

  • By sharing personal information online, people are likely to experience feelings of connectedness, especially when they're met with kindness and empathy
• OPPORTUNITIES IN MEDIA

  Political

  • The internet has played a large role in this transformation. Social media, in particular, is now a serious factor in political campaigns and in the way people think about issues.
• OPPORTUNITIES IN MEDIA

  Updated Information

  • You can access news on many websites at any hour, most people spend more time on sites such as Facebook and Twitter than they do on serious news or political websites.
• OPPORTUNITIES IN MEDIA

  Demographics and Targeting

  • used throughout the advertising industry to make sure that ads and messages reach the right audience. Just as advertisers on Facebook are able to use analytics and targeted advertising, so can candidates and politicians. Thus, if you notice that political messages seem to be talking to you personally, this is no accident
• Variety is key to keeping your audience interested and engaged. Different post types can achieve different goals, so we recommend planning content according to four content pillars: educate, entertain, inspire, and promote.
• CHALLENGES IN MEDIA

  Illegal Content

  • the worst type of harmful online material. It shows, describes, promotes, incites, or instructs people in violent crimes including the sexual exploitation of children. terrorist acts. murder
• CHALLENGES IN MEDIA

  Copyright Infringement

  • It is the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works
• CHALLENGES IN MEDIA

  Cybercrime

  • Criminal activity or a crime that involves the Internet, a computer system or a computer technology
• CHALLENGES IN MEDIA

  Identity Theft

  • It is the deliberate use of someone else's identity, usually as a method to gain a financial advantage or obtain credit and other benefits in the other person's name, and perhaps to the other person's disadvantage or loss.