Open and Closed questions

• What do open questions allow participants to do?

  Respond freely
• What is a characteristic of closed questions?

  Limited responses from participants
• What are the types of closed questions?

  • Rank order question
  • Likert scale question
  • Check list question
  • Semi-differential question
  • Dichotomous question
• What are the strengths of open and closed questions?

  • Cheap and effective
  • Participants feel anonymous
  • Relatively reliable
  • Quantitative data is easy to analyze
  • Rich and detailed data
• What are the weaknesses of open and closed questions?

  • No guarantee of honest responses
  • Potential for social desirability bias
  • Qualitative data is harder to analyze